The Millersville University chapter of SAM, the Society for the Advancement of Management, recently won the annual CASE competition at the SAM National Conference, held in Las Vegas, Nev.
The theme of this year’s conference was sustainability, focusing on managing in an economic recession.
This is Millersville’s first win in this competition, with another notable finish in third place last year. SAM is a nationally recognized organization, combining professionals and students to examine the cutting edge of technology and other aspects as they apply to the concept of management.
SAM works closely with campuses, creating “better employees with real world, not just academic, knowledge.” says Collin Moseley, the president of Millersville’s SAM chapter.
In addition to the competition, the SAM conference also holds many information sessions, such as incorporating technology and reducing costs, among others.
In the competition part of the conference, Millersville competed against forty teams, which were separated into three tracks.
Two of these tracks were only for undergraduate students, while a third, “open track” included teams with graduate students as well. Millersville won the Joseph L. Bush Jr. trophy in their track, which contained about 15-17 teams.
The topic of the competition is picked every year by the President of SAM.
This year’s topic was Wynn Resorts Ltd., a resort company with properties in Las Vegas and China.
Each team was to analyze the case, focusing on the improvements that could be made, and then create a 15 minute presentation showcasing how to improve these issues, as well as a three-five year strategic plan for the company. Millersville’s team began by outlining major issues in the company, such as finances, moved on to pros and cons of investing in the property the company owned in China, due to strict government regulation, and finally onto Steve Wynn‘s, the companies aging founder, lack of a successor.
They also suggested that the company find an alternate source of income in smaller, regional gambling locations.
“As an example, think of Penn National Raceway,” says Moseley.