In some way, shape, or form, alcohol affects most of the population at any university or college. Although some students do not share an interest with alcohol through drinking, there is always that one group of people who strolls down the street at some unforeseen hour waking up everyone with drunken shouts and hollers.
In some instances, students go as far as abusing alcohol for enjoyment or pleasure with their friends. It is from this that the Millersville University’s Division of Student Affairs sponsored a public service announcement contest to spread the word about having a responsible relationship with alcohol and “Reducing Harm” at Millersville.
A PSA is a message that is broadcast for the public by raising awareness about specific issues. All students were encouraged to enter and were asked by the Division of the Student Affairs to use information from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) Web site on College Drinking.
They were also asked to look at material from the CHOICES Workbook that has been used by the last three incoming freshmen classes as a source for their PSA. The main goal of the public service announcement was to reach out to students and show how having a responsible relationship with alcohol can reduce harm and side-step hazards that can come from alcohol.
The judging for the PSA contest took place during Alcohol Awareness Week on October 21. The overall winner will receive $200 while $100 will be awarded to the first place winners in the remaining three categories. The winners will be announced Wednesday, November 4.
John Baltzer, a member on the Student Affairs Division, says the strategy of the “Reduce Harm” campaign is “not to say alcohol is bad or don’t drink, but to please look at the whole picture because now in its second year, the PSA Contest encourages the contestants to examine the things college students don’t know about drinking.”
Baltzer explains that by using the research sites such as the NIAAA Web site on college drinking they are not only introduced to a larger truth, but they have the opportunity to
create a PSA which may reach and educate others.
“Your readers can learn more by visiting http://www.collegedrinkingprevention.gov. They can learn more about their own personal relationship with alcohol by completing the ECHUG available on the Counseling Center Web page. Some may try the ETOKE self-assessment. After all, we all came to college to get an education, right?” said Baltzer.