This may be hard for everyone to handle. Make sure that if you are not already sitting down, you do so at this time (also keep all hands and feet inside the tram at all times, but I digress). Are you ready for this? Take it or leave it but journalism is in big trouble.
I know I know, who would have guessed, right? But I thought that everyone should get in on this before newspapers start disappearing faster than domestic pets outside of Chinese food restaurants.
Journalism is in big trouble because for more years than I care to reference it has been chasing fame and fortune rather than truth and justice (possibly even the American way for all the Superman fans reading this). Because of those pursuits, it has forgotten its readers and the absolute need to produce a commercial product that appealed to its mass audience.
Most owners were trying to allocate bigger salaries and increase earnings while editors and reporters were focused solely on winning prizes or making an appearance on “The Daily Show” (or possibly even The Food Network if they played their cards right).
Over the years newspapers may win multiple Pulitzer Prizes but at the same time they are also losing huge numbers of readers and subscribers. Why is this you may ask? I believe it has something to do with the amount of resources dedicated to projects that have no value to the reader.
Stories that run for weeks at a time when three days worth of coverage would suffice, and articles on subjects that no one really cares about, are wasting the financial and editorial resources of the newspapers. These articles took up space and resources that could have been used to give readers a wider selection of stories about what was going on and that may have possibly directly affected their lives.
Readers do not have unlimited time to spend on newspapers. Apparently the going number has been just about 25 minutes, on average, for more than 30 years. So because journalists are busy running after the Pulitzer or a seat across from Jon Stewart, they forgot that we, the people, need something more from them.
So basically I am the guy saying, “Hey newspapers, get your act together, or else the only thing your staff will be writing is their applications for unemployment.”