Tim Tebow: Cashing in on Jesus

Brandon Lesko
Assoc. Opinion Editor

Sunday night, the deadline approaches, my mind is searching frantically for a topic for this week’s article.  As I stumble upon, America’s most trustworthy and competent source of information, I see the words “Tebowing now trademarked” in the “news” crawl.
Divine intervention?  I think so.
I click on the story and read through it.  Yes ladies and gentlemen, it is true, the famous (or infamous) Tebow pose, popularly known as “Tebowing”, is now a trademarked action.
Here’s a quick brush-up on legal terminology from our friends at Wikipedia, America’s most competent and trusted information source. “A trademark is a distinctive sign or indicator used by an individual…to identify for consumers that the products or services on or with which the trademark appears originate from a unique source.”
To clarify, the unique source from which praying originates is Tim Tebow.  If any other person kneels on the field and prays with the same gesture and intent then they are infringing upon Tim’s trademark.  How humble.
“I knew it was something that was cool for me in the past; but it’s not something I do as Tebowing,” said Tebow of the trademark.  “It’s something I do that’s prayer for me and it got hyped as Tebowing. I think one, more to control how it’s used as well. Make sure it’s used in the right way.”
See, Tim isn’t trying to protect his brand here, he’s just trying to control how others pray and to make sure they’re praying for the right reasons, not just to show off and build a brand out of their religion.  Tim’s already got dibs on that.
To be fair, there are countless products taking advantage of the “Tebowing” motif, and he really may not want people to misrepresent his actions, or worse, make money off it.
From a business standpoint, Tebow’s doing the right thing here.  I mean, clearly he’s more popular for praying on a football field than he is for his physical prowess and killer football moves.  He’s just protecting his investment and looking out for the longterm.
Odds are Tebow won’t be around the league in the next few years unless a team finds use for him as the guy who holds the sun shades over the team benches during August games.  Ensuring that you can sue anybody who prays like you do or uses your likeness, praying, for financial gain is a smart move.
I hope that those who still have Tebow’s back can see now that he’s either a hypocrite or a complete moron.  Sure he’s not making money every time somebody “Tebows”, but he now holds the power to sue that person and owns the right to market it himself in the future.
Maybe Tim should take some advice from Matthew in that good book he professes to believe in so much.  “Whenever you pray, do not be like the hypocrites, because they love to pray while standing in synagogues and on street corners so that people can see them. Truly I say to you, they have their reward. But whenever you pray, go into your room, close the door, and pray to your Father in secret. And your Father, who sees in secret, will reward you” (Matthew 6:5-6).