Asst. News Editor
On Aug. 27, Dr. Lexi Hutto was selected as director of the Entrepreneurial Leadership Center (ELC) for the 2013-14 academic year. She is currently an assistant professor in the department of management and marketing at Millersville University.
Hutto was named the director because of her academic experience, business experience and her personal background with entrepreneurs.
“My dad was an entrepreneur, my husband was an entrepreneur, and two of my three kids run entrepreneurial ventures,” said Hutto. “I’m the only one who doesn’t, but I’ve been around it. I have help from my husband, with his entrepreneurial venture which has been successful. He’s been running it for seven years now.”
Hutto has established a series of service-learning projects where students and community partners teamed up to provide the students with opportunities to strengthen their skills.
This year some of the objectives for the ELC include expanding awareness of the ELC and of what they offer. The center will also identify and help those who are striving to become entrepreneurs by providing students with the resources that they will need. This may consist of having a mentor, taking courses at the university, or training. Hutto plans to invite mentors from the neighboring community and local businesspeople to assist in evaluating some of the students’ work, and having them as guest speakers.
Some of the service-learning projects were with marketing researchers, advertising managements, and small businesses. A few of the students designed print advertisements for clients and Google AdWords or, “Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.” The winner received the client’s Google AdWords account for the following class project.
Hutto and her class did a project in the summer of 2012 with the USA Pro Cycling Challenge, the American equivalent to the Tour de France. The challenge was to come up with activities to drive business downtown for people to watch the finale of the race.
The ideas involved promoting the Challenge through local businesses like restaurants and bars to encourage patrons to attend the finale of the race.
One team designed postcards that were also used as coasters with promotional messages. The postcards were then placed around the establishment before the race, taken by patrons and mailed to their friends around the country.
Although none of the ideas were implemented for the challenge that summer due to a late start, Hutto stated that some of their ideas might be used next year.
The class also worked with the Center for the Arts Evergreen in Evergreen, Colo. They redesigned their logo and tried some of the events suggested by the class.
“I’m excited about being named the Director of the ELC because I think there’s a lot of upside potential,” said Hutto. “I believe that many people in Lancaster County and Pennsylvania want to engender entrepreneurship and they are looking toward the youth to help build the next generation of small businesses, some of which could grow to be mid-sized or large concerns.”