“I am proud to announce for our One Day Give on 10/9 a total of $123,118.26 in gifts were donated to @millersvilleu. Thank you donors!” stated Millersville University’s President John Anderson on his Twitter page.
Make it Happen is Millersville University’s 24-hour, online-based fundraising event that used Twitter, Facebook, and other forms of social media as a first time effort to raise donations. On October 9 from 12 a.m. until 11:59 p.m., as stated by Anderson, $123,118.26 in tax deductible contributions was met, along with an overall total of 558 donors with each person giving at least $10. Just under 40% of donations were done through social media or electronically.
The fundraiser helped raise money for all types of programs at Millersville University, including: the University’s Impact Fund, academic and student programs, the Ware & Winter Centers, and athletic teams. Director of Annual Giving at Millersville University, Alice McMurry, encouraged a reach of at least 109 donors to break the university’s one-day giving record, which ensured a challenge gift of $10,000 from a friend of the university. With the help of friends, alumni, students, and employees, and supporters within the community, however, some generous alumna raised the stakes by giving $30,000 when the reach exceeded 500 donors. Thanks to everyone’s generosity and commitment, this year’s Make it Happen fundraiser was a huge success for Millersville University!