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What is your brand?

Caroline Campbell
Staff Writer 

What is your brand?
McDonalds, Apple, Google, Coca-Cola, Nike and Disney, six companies that many know. Through the use of branding, these businesses and companies have infiltrated the global market and have become recognizable to the populace.

Branding is, according to the Business Dictionary is “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”

However, this process has expanded into the lives of young professionals. The idea of branding yourself, creating a unique identity for yourself that stands out from the rest of the job market has now become a goal. Young professionals are designing their resumes, portfolios, websites and business cards to coordinate. They are creating a specific stance on social media and other published platforms.

Companies seek for their brands to widely recognized, using iconic images such as Apple’s logo. (Photo Courtesy of Wikipedia)
Companies seek for their brands to be widely recognized, using iconic images such as Apple’s logo. (Photo Courtesy of Wikipedia)

There are companies built upon this premise assisting professionals to permeate through the job-market noise. Also, with many millennial creating their own businesses and doing free-lance work, branding is important. Here are a few tips on how to create your own brand:

Who are you?
A large part of creating a brand is understanding who you are personally and professionally. Every person is a different entity and has a unique personality. What sets you apart from others? Is it your unique sense of style? Perhaps your humor or a specific talent, you can incorporate it into your brand. List out your passions, strengths and goals—understand who you are and more importantly who you are not.

Also, see what others think of you as a person. How do they view you, what do you have that others do not and if you left job or relationship what skills would indispensable.

Scope out to competition and research
Find out what others in your field and in the job market are doing to brand themselves. See what is successful and what is not successful. Look at LinkedIn pages, social media and websites and take inspiration from them. Read about successful entrepreneurs and start-ups and see what they did to create themselves and become successful.

Game, set, match.
Set a game plan. How will establish your brand on all aspects of your professional and personal self. From social media to portfolio’s how will you display yourself? Filter through your social media and delete posts that do not accurately depict you. Then, start promoting what your niche is through social media. Establish your resume and portfolio to depict your skill-set and talents.