The year is 2018. Makeup brands have evolved in millions of ways. Heat activated highlighters, magnetic eyelashes, color-changing lipstick are now a thing, yet some brands are still testing on animals. Cruelty free cosmetics is a growing market that is bigger now more than it’s ever been. Brands are now adding a bunny logo onto their products so that consumers know they are cruelty free. Also, another big factor in deciphering if a product is cruelty is to look for its origin. If a product is from China, chances are it was tested on animals. Animal testing is required in China before a cosmetic is released.
Cruelty free can be defined in short as any product testing on animals. When said product is testing on animals no one can be quite sure what the results will be. There have been cases of animals losing limbs, suffering burns, and ultimately dying for the testing of products on them. One big named brand that was targeted for still testing on animals is MAC cosmetics. MAC (short for Makeup Artist Cosmetics) has a rep for denying they test on animals when they do for fact test on animals. In an article fromCruelty-free Kitty, the article stated a quote from MAC representatives, “MAC is NOT a cruelty-free brand. MAC Cosmetics is owned by Estee Lauder, whose animal testing policy is not to test on animals unless required by law. Because MAC is sold in China, where animal testing is required, MAC isn’t a cruelty-free company,”. In fact, as of 2016 MAC’s owner Estee Lauder released the following statement:
“The Estee Lauder Companies is committed to the elimination of animal testing. We are equally committed to consumer health and safety and bringing to market products that comply with applicable regulations in every country where our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except where required by law. We evaluate our finished products in clinical tests on volunteer panels.
The Estee Lauder Companies fully supports the development and global acceptance of non-animal testing alternatives. To this end, the Company works extensively with the industry at large and the global scientific community to research and fund these alternatives.”
One brand that has been very vocal about being cruelty free is Fenty Beauty. Fenty Beauty was created in 2017 and took the world by storm. Singer and fashion Mogul Rihanna crafted the products for women of all color to be able to wear makeup. With the hype of the brand, many questioned the if it was indeed cruelty free. A rep from Fenty said that the products are cruelty-free and are not sold in China. With that information Fenty still made $75 million dollars in 2017. Proving that animal testing isn’t involved to make a profit.
The best way to avoid using products testing on animals is to be a smart consumer. That can be done in many ways. The first, is doing the correct research. A simple Google search can list many brands that are cruelty-free. The second, is to look for the bunny logo. The bunny logo indicates that the product is not tested on animals. Lastly, if the consumer is extremely worried about animal testing…just buy vegan. Buying vegan will guarantee there is no animal testing.
Overall, the choice to buy cruelty-free is up to the consumer. Some people feel very strongly about animal testing while others do not care. A lot of consumers don’t realize how many products they use and consume everyday are tested on animals.